[Job-28760] B2B Demand Generation Manager

Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals. Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and the partnership team. Translate business objectives into integrated demand generation and account-based marketing programs that drive qualified pipeline. Partner with sales to define target accounts, buying groups, and engagement strategies. Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing. Drive account engagement strategies for priority accounts and verticals. Ensure end-to-end campaign execution, from planning through lead flow and conversion. Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue. Analyze performance and continuously optimize campaigns using data and insights. Collaborate closely with Marketing Operations on lead management, attribution, and reporting. Support high-impact industry events, executive programs, and field marketing initiatives. Manage and mentor team members and coordinate cross-functional contributors. Partner with global marketing teams, including colleagues in Brazil, to align execution and share best practices. Track budgets, manage expenses, and oversee vendor coordination.