Jefe de Marketing (Route to Market)
HybridLima, Lima Province, Peru
Job Summary
Define and execute country-specific go-to-market strategies, translating business priorities into actionable plans for product launches and channel activation. Collaborate with local sales, product, and global teams to adapt positioning and messaging, ensuring alignment with local market dynamics and customer needs. Synthesize usage data, competitor analysis, and customer feedback to inform product decisions, track performance KPIs, and optimize marketing outcomes. Lead cross-functional stakeholders without direct authority to drive alignment and mobilize resources for customer acquisition and business growth across the B2B2C ecosystem.
Required Qualifications
- Bachelor's or Master's degree in Business Administration, Marketing, Industrial Engineering, or a related field
- 5–8 years of experience in marketing
- experience in B2B and/or B2C environments
- experience in growth marketing and/or trade marketing
- Experience working closely with commercial and sales teams
- supporting commercial campaigns, customer acquisition, and business growth initiatives
- Strongly data-driven mindset
- proven experience using KPIs such as lead conversion, MQLs, customer/product adoption, business volume, and product mix to measure performance and optimize results
- Experience working in a multinational organization
- Strong influencing and stakeholder management skills
- ability to lead and mobilize cross-functional teams without direct authority
- Proven experience training, coaching, and supporting commercial teams from a marketing perspective
- development and execution of commercial campaigns
- Experience accompanying commercial teams in customer meetings
- gather market, customer, and marketing insights
- translate them into actionable initiatives
- Excellent communication, storytelling, presentation, and collaboration skills
- ability to translate data and customer insights into compelling commercial actions
- Advanced English proficiency
- Availability to work in a hybrid model in Lima
Desired Qualifications
- experience in growth marketing and/or trade marketing is highly valued
- Experience working in a multinational organization
- Ideally, experience working with CRM platforms such as Salesforce or HubSpot
- Proficiency in Microsoft 365
- Basic knowledge of Power BI is preferred
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.