Internet and Social Media Marketing Manager
On-siteDover, Delaware, United States
Job Summary
Develop and implement comprehensive social media marketing strategies to increase brand awareness and engagement across various platforms. Monitor social media channels for trends, feedback, and customer inquiries using social listening techniques, then respond to inquires and engage with followers by addressing comments and messages. Create compelling content including graphics, photography, and videos, while keeping inventory photos current on the website. Manage social media accounts using tools like Hootsuite to schedule posts and analyze performance metrics, collaborating with the public relations team to ensure consistent messaging. Conduct proofreading of all content to maintain high-quality standards before publication.
Required Qualifications
- Proven experience in social media marketing
- Familiarity with social listening tools and techniques to gauge audience sentiment
- Strong public relations skills with the ability to manage brand reputation online
- Proficiency in photography and video editing software for content creation
- Excellent proofreading skills with attention to detail in written communication
Desired Qualifications
- Experience using Hootsuite or similar social media management tools
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