International Marketing Director - APAC
On-siteSingapore, Singapore
Job Summary
Partner with franchisees across APAC on brand strategy, marketing calendar planning, and campaign activations while owning final approval of all creative against brand standards. Conduct regular business reviews to assess performance, marketing ROI, and alignment with brand strategy, tracking adherence to approved plans and escalating gaps. Provide daily, hands-on support through frequent restaurant visits to understand market challenges, evaluate in-restaurant marketing execution, and strengthen franchisee relationships. Monitor campaign performance, recommend optimisations, and present marketing updates to internal leadership and franchise partners. Manage regional Ad Funds, ensure accurate forecasting and billing, and support the adaptation of global brand assets for localisation and cultural relevance.
Required Qualifications
- 10-15 years of progressive experience in brand, product, or franchise marketing
- exposure to multi-market or international environments
- at least 10 Years in a senior Marketing role
- Bachelor's degree
- Experience managing and developing marketing teams
- Exceptional communicator and project manager with the ability to influence and hold accountable franchise partners, agencies, and internal stakeholders across cultures and geographies
- comfortable escalating issues through appropriate channels when needed
- Proven ability to manage multiple initiatives simultaneously, balancing speed, quality, and stakeholder expectations in a fast-paced environment
- Highly organized, strategic marketer capable of building repeatable systems, improving workflows, and driving measurable impact across markets
- Commercially minded, with the ability to assess marketing/media spend effectiveness and make informed recommendations on budget allocation
- Demonstrated professionalism, integrity, and discretion when working with franchise partners, agencies, and sensitive brand information
- Strong on-ground field experience, with comfort spending significant time in-market and in-restaurant rather than purely office-based
- Experience working in or with APAC markets, including familiarity with local consumer behaviour, relevant digital and social platforms, and culturally relevant marketing moments
- Must be able to travel frequently across domestic and international markets (up to 40%)
Desired Qualifications
- Experience in F&B
- QSR or franchise-system experience
- Proficiency in an additional regional language
- Role based in Asia Pacific, preferably in Singapore
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.