Integrated Media Director – Account Lead
On-siteSingapore, Singapore
Job Summary
Lead end-to-end operational delivery of integrated media campaigns across all pillars, overseeing planning, investment, execution, and performance from inception to reporting. Translate strategic direction into structured, actionable campaign plans that are delivered consistently across markets and channels while establishing best-in-class operational standards. Manage and develop Managers and their respective teams, fostering a high-performance culture focused on delivery excellence and continuous improvement. Serve as the senior day-to-day lead for campaign operations, maintaining strong relationships with client stakeholders and partner agencies to ensure seamless coordination between media, creative, and other functions. Oversee campaign budgets, pacing, and financial accuracy, ensuring compliance with processes and transparent tracking. Drive collaboration across planning, activation, and specialist teams to unlock incremental value and efficiency, monitoring campaigns against KPIs to translate insights into actionable improvements.
Required Qualifications
- 10+ years of experience in a media agency or integrated marketing environment
- strong exposure to regional or multi-market accounts
- Proven experience leading end-to-end campaign delivery across digital and offline channels
- Demonstrated ability to manage and develop mid-sized teams, including Managers and cross-functional resources
- Strong experience working on complex, multi-market campaigns
- APAC experience
- Experience collaborating with multiple stakeholders, including clients, internal teams, and partner agencies
- Track record of delivering operational excellence and driving consistent campaign quality at scale
- Strong understanding of media planning and activation across digital and offline channels through the marketing funnel
- Ability to translate strategy into executable, operationally sound campaign plans
- Highly structured and detail-oriented
- strong campaign governance and process discipline
- Proven ability to lead, coach, and develop teams to deliver high-quality output
- Strong client-facing communication skills
- Ability to manage expectations and align stakeholders
- Ability to bring together planning, activation, and specialist functions to deliver integrated outcomes
- Comfortable working with creative, data, and technology partners to ensure cohesive campaign delivery
- Detail-oriented with respect to financial accuracy, governance, and compliance processes
- Comfortable operating in a fast-paced, evolving environment with multiple stakeholders
- Brings structure to ambiguity and maintains focus on delivery excellence
Desired Qualifications
- strong exposure to regional or multi-market accounts
- APAC experience
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