Integrated Marketing Mgr II
On-siteMadrid, Madrid, Spain or Tilburg, North Brabant, The Netherlands
Job Summary
Develop and execute regional marketing strategies aligned with business objectives to drive demand generation and pipeline growth for the Data Solutions business. Lead integrated campaigns across digital, events, and partner channels while managing budgets and optimizing investments based on performance analytics. Support new product introductions by collaborating with Product Management to define value propositions and ensure regional adoption of global launch programs. Partner with regional sales teams and strategic channel partners to enable account growth and gather feedback for continuous improvement. Monitor campaign effectiveness using data-driven insights to provide strategic recommendations to stakeholders. Act as the primary marketing focal point for assigned EMEA segments, leading cross-functional teams including Sales, Product, and Marketing Operations to deliver cohesive go-to-market initiatives.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field
- 5+ years of experience in B2B marketing, integrated marketing, product marketing, or related commercial roles
- Experience developing and executing multi-channel marketing programs
- Strong understanding of demand generation, campaign management, and lead nurturing strategies
- Experience working with sales teams, channel partners, and cross-functional stakeholders
- Strong analytical skills with experience interpreting marketing and business performance data
- Excellent communication, presentation, and stakeholder management skills
- Ability to manage multiple projects and priorities in a fast-paced environment
- Willingness to travel within EMEA as required
Desired Qualifications
- Experience in Data Centers, Infrastructure, Industrial Technology, Electrical Solutions, or related B2B markets preferred
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