Integrated Marketing Manager
HybridAtlanta, Georgia, United States
Job Summary
Coordinate the execution of integrated marketing campaigns across professional, e-commerce, DTC, and digital channels, developing marketing calendars and launch plans while partnering with internal teams to ensure timely delivery. Manage product launches from planning through market introduction, supporting the creation of merchandising tools, sales collateral, and educational materials. Oversee website updates, email campaigns, and Amazon content, while coordinating influencer partnerships, PR initiatives, and brand activations. Track campaign performance, monitor KPIs, and maintain organized project documentation to drive continuous improvement across all marketing touchpoints.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 3–5 years of experience in integrated marketing, brand marketing, or project management, preferably within beauty, skincare, wellness, or consumer products
- Exceptional organizational and project management skills with the ability to manage multiple projects simultaneously
- Experience coordinating cross-functional marketing initiatives from concept through execution
- Strong attention to detail and commitment to delivering high-quality work
- Excellent written, verbal, and interpersonal communication skills
- Experience supporting digital marketing, email marketing, social media, e-commerce, or influencer programs
- Self-motivated, collaborative, adaptable, and comfortable working in a fast-paced environment
Desired Qualifications
- Proficiency with Microsoft Office; experience with project management platforms, Shopify, HubSpot, Klaviyo, or similar marketing tools is a plus
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