Integrated Marketing Manager
On-siteCharleston, South Carolina, United States
Job Summary
Develop and implement integrated marketing plans across digital channels, managing B2B and B2C initiatives including Post and Courier Travel and Philanthropy programs. Execute campaigns through marketing automation to generate qualified inbound leads, oversee go-to-market strategy, and optimize digital marketing budgets for maximum return on investment. Create multi-channel strategies leveraging SEO, email, and content marketing while ensuring CRM data cleanliness and governance. Coordinate email deployments, manage the sales pipeline for travel offerings, and collaborate with analytics and sales teams to track performance and drive growth.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 5-7+ years experience in marketing
- Proficient in technical platforms including HubSpot CRM, Teams, Constant Contact, WordPress, Google Drive
- Experience with digital marketing tools and analytics platforms
- Demonstrated project management skills
- Strong written and verbal communication skills
- Experience in data-driven marketing and campaign analysis
- Excellent organizational and time management skills
- Detail-oriented with ability to manage multiple projects
- Creative problem-solving ability
- Self-motivated with customer-service mindset
- Flexible work schedule, including occasional evenings/weekends
- Valid driver's license
- Regular computer work with occasional standing, walking, and light lifting
- Light travel may be required
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