Integrated Marketing Manager, Brand & Customer
$185,000–$205,000 year
RemoteUnited States or San Francisco, California, United States
Job Summary
Lead integrated brand marketing strategies and campaigns to increase awareness, consideration, and preference among enterprise buyers and business decision makers. Synthesize audience research, cultural context, product truth, and customer proof into positioning and creative briefs for paid, owned, earned, social, field, and sales channels. Connect brand, creative, customer marketing, communications, media, growth, demand generation, and field activation into one coherent business audience journey. Use AI to uncover insights, experiment with new storytelling formats, and accelerate high-quality execution. Be directly accountable for increasing unaided awareness, consideration, purchase preference, and positive brand sentiment among priority business audiences.
Required Qualifications
- significant experience leading integrated marketing, product marketing, brand marketing, or other business-to-business go-to-market programs
- Strong strategic judgment, senior stakeholder credibility, and the ability to lead independently through ambiguity
- Demonstrated ownership of brand and commercial outcomes, including unaided awareness, consideration, purchase preference, sentiment, adoption, pipeline, or revenue
- Strong command of positioning, audience strategy, creative development, channel planning, full-funnel measurement, and significant marketing investments, including budgets or portfolios up to $100M
- An active, forward-looking relationship with AI and experience using AI tools to improve insight, experimentation, execution, and learning
- Customer-facing experience pitching executive stakeholders and translating enterprise customer outcomes into brand campaigns
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