Integrated Marketing Lead, Technology and Markets
$88,000–$177,000 year
On-siteAustin, Texas, United States or Santa Clara, California, United States
Job Summary
Develop and execute integrated marketing strategies for GlobalFoundries' technology platforms, including CMOS, advanced packaging, and automotive markets. Create annual and quarterly marketing plans aligned with product roadmaps and partner with product, sales, and engineering teams to build campaigns across digital, social, and event channels. Own the development of customer-facing content, including product overviews, solution briefs, web assets, and technical videos, ensuring adherence to brand and technical accuracy standards. Manage event collateral for trade shows and technology summits while translating complex innovations into compelling messaging for end markets.
Required Qualifications
- Bachelor's degree in marketing, engineering, computer science, communications or a related field
- 6+ years of experience in product marketing, content marketing, technical marketing or B2B marketing
- Experience developing integrated marketing campaigns, content strategies and go-to-market initiatives
- Strong ability to translate complex technical concepts into clear, compelling customer messaging
- Exceptional written, verbal and presentation communication skills
- Experience creating content across multiple formats, including digital, web, presentations, video, social media and events
- Demonstrated ability to manage multiple projects and stakeholders simultaneously
- Experience partnering with product management, engineering, sales and communications teams
- Strong project management and organizational skills
Desired Qualifications
- Experience in semiconductor, electronics, advanced manufacturing or other highly technical industries
- Understanding of semiconductor technologies, foundry services or electronic system design
- Experience with digital marketing platforms, content management systems and marketing analytics tools
- Experience working with creative agencies, video production teams and external vendors
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