Integrated Marketing, External Communications - PR
On-site · Plano, Texas, United States
Job Summary
Role focuses on developing and executing integrated marketing and external communications strategies in Plano, TX. Collaborate with PR and brand marketing to establish creative assets (photography, logos, visuals, messaging) and delivery schedules. Manage external communications to align with Samsung’s brand standards. Analyze market trends and customer behavior to inform marketing strategies and optimize campaign performance. Monitor and report KPIs to measure success of marketing initiatives. Requires a Bachelor’s degree and 4-6 years of related experience; MBA or advanced degree preferred; familiarity with CRM, social and digital media marketing; strong communication and collaboration skills for a dynamic, matrixed organization.
Required Qualifications
- Bachelor's degree in marketing, business, communications, advertising, or a related field
- 4-6 years of experience in integrated marketing or external communications
- Strong project management and analytical skills
- Proficiency in Microsoft Excel and PowerPoint
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