Integrated Marketing
$140,000–$170,000 year
On-sitePalo Alto, California, United States
Job Summary
Lead integrated campaign strategy by defining target personas, ICPs, and channel mixes for GTM initiatives including product launches, ABM, and partner programs. Execute multi-channel programs across email, digital, webinars, and lead generation while personalizing buyer journeys with persona-specific messaging. Drive campaign content by partnering with Product Marketing, Creative, and agencies to develop high-impact assets and offers. Leverage intent signals and engagement data to optimize targeting and performance, collaborating cross-functionally with Sales, Analytics, and external agencies to ensure seamless execution and business impact.
Required Qualifications
- 6–10+ years of B2B campaign management experience in cybersecurity, AI, or cloud, leading full-funnel integrated campaigns
- Proven success designing and executing multi-channel campaigns (email, digital, webinars, partner/co-marketing, lead generation) that drive qualified pipeline
- Hands-on experience with Marketo (or similar marketing automation platform) and Salesforce (SFDC) for campaign execution, attribution, and reporting
- Experience building and scaling ABM programs in partnership with Sales, including target account strategy, personalized engagement, and performance measurement
- Strong expertise in segmentation and leveraging intent and behavioral data
- Excellent cross-functional collaboration and communication skills, with the ability to translate technical concepts into compelling, persona-based messaging
- Experience developing persona and use case driven campaigns that address customer pain points and competitive differentiation
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