Integrated Marketing Director
$160,000–$175,000 year
HybridWestminster, Colorado, United States
Job Summary
Integrated Marketing Director will lead the strategic vision, planning, and execution of REP's content ecosystem across all earned and owned channels. This leader will transform brand priorities, product launches, partnerships, consumer insights and performance data into a cohesive content engine that scales the business. They will build and lead the Social Media, Content, PR & Editorial teams to ensure a consistent and compelling REP brand experience across eCommerce, commercial, retail, partnerships, social, PR, activations, and more. The role requires developing long-range content plans, editorial frameworks, governance standards, and cross-functional collaboration with Product Marketing, Digital Marketing, and partnerships to drive awareness, acquisition and retention. Travel is minimal, with occasional events coverage for content and athlete/partnership activations.
Required Qualifications
- Bachelor's degree (B.A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
- 12+ years of progressive marketing leadership experience with significant focus on content strategy, brand marketing, and integrated campaigns.
- Experience scaling digitally focused content-driven consumer brands to $500M+ within nutrition, wellness, supplementation, CPG, health, or adjacent categories strongly preferred.
- Proven success leading multi-channel content programs that drive measurable business growth.
- Deep understanding of content strategy, editorial planning, social media, influencer marketing, PR, communications, and brand storytelling.
- Experience managing and developing high-performing creative, content, and communications teams.
- Strong understanding of full-funnel marketing and how upper-funnel content influences lower-funnel performance.
- Demonstrated ability to lead cross-functional initiatives and influence stakeholders across multiple departments.
- Strong analytical mindset with experience using performance data to guide strategic decisions.
- Exceptional communication, leadership, and organizational skills.
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