Integrated Marketing Coordinator
On-siteDetroit, Michigan, United States
Job Summary
Manage website content across Pistons.com, the mobile app, and fan-specific sites while executing email, SMS, and paid social campaigns. Support digital signage, PA scripts, and radio reads during arena events, maintaining marketing calendars for ticket launches and merchandise. Collaborate with Creative and Analytics teams to develop assets, track performance metrics, and optimize fan engagement initiatives. Requires evening, weekend, and event availability. Join the Detroit Pistons to drive community impact and elevate fan experiences through integrated digital and traditional marketing efforts.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 1-2 years of experience in digital or integrated marketing
- Experience managing websites through CMS platforms, preferably WordPress
- Familiarity with email marketing platforms, project management tools (such as Adobe Journey Optimizer and Asana), and marketing analytics
- Working knowledge of HTML/CSS, website best practices, SEO, accessibility, and basic image editing in Adobe Photoshop
- Strong organizational, communication, and project management skills with the ability to manage multiple priorities
- Analytical mindset with the ability to use marketing data to optimize campaigns
- Ability to work evenings, weekends, and select events as needed
Desired Qualifications
- Experience with React, Next.js, Git, or similar web technologies
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