Integrated Marketing Analyst
On-site · Coral Gables, Florida, United States
Job Summary
Integrated Marketing Analyst responsible for developing and overseeing marketing communication strategies across digital platforms, traditional media, and events; collaborate with agency partners to maintain consistent branding and messaging, manage content creation for websites, social media, email campaigns, press releases, and advertising materials; oversee digital marketing initiatives (SEO, PPC, email marketing) and PR opportunities, plan events and sponsorships, conduct market research, analyze campaign performance, manage marketing budgets, and align efforts with brand management, sales, and creative services to drive brand awareness, engagement, and ROI.
Required Qualifications
- Proven experience in marketing communication roles
- Excellent project management skills
- Knowledge of industry best practices and emerging trends in marketing communication
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