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Integrated Market Development Manager
$103,100–$137,500 year
On-site · Waltham, Massachusetts, United States or Carlsbad, California, United States
Job Summary
Global Integrated Market Development Manager responsible for translating workflows into scalable solutions and cross-divisional narratives that drive pipeline growth and revenue. Partners with marketing and commercial teams to align go-to-market priorities, design campaigns that generate qualified leads, and improve conversion rates, sales velocity, and deal size. Develops differentiated, benefit-driven messaging and scalable sales enablement assets (playbooks, assets, training, ROI tools) to position solutions and advance deals. Travel up to 25%; role emphasizes strategic leadership with hands-on execution in a global, matrixed environment.
Required Qualifications
- Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience, with demonstrated success in B2B or life sciences marketing
- Experience operating in global, matrixed organizations
- Experience developing and executing integrated marketing campaigns across multiple channels
- Demonstrated experience developing and executing sales enablement programs and content strategies
- Strong data analytics and reporting skills with proficiency in marketing analytics tools
- Proficiency in digital marketing platforms and CRM systems
- Proven ability to develop strategic marketing plans and drive their implementation
- Excellence in project management and cross-functional team collaboration
- Excellent written and verbal communication skills
Desired Qualifications
- Experience in global, matrixed organizations
- Demonstrated success in B2B or life sciences marketing
- Experience developing and executing integrated marketing campaigns across multiple channels
- Experience developing and executing sales enablement programs and content strategies
- Strong data analytics and reporting skills
- Proficiency in marketing automation platforms (e.g., Eloqua, Adobe Experience Manager)
- Ability to translate complex technical information into clear marketing messages
- Strong leadership and collaboration capabilities
- Outstanding written and verbal communication skills
- Travel up to 25%
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