Integrated Designer
On-siteDurban, KwaZulu-Natal, South Africa
Job Summary
Develop and execute creative concepts across integrated marketing campaigns spanning digital, social, print, retail, and OOH channels. Design engaging visual solutions by interpreting creative briefs to translate strategic insights into impactful communications, ensuring all work aligns with brand guidelines. Produce high-standard assets including static and animated banners, Meta and TikTok content, and motion/video concepts through storyboarding. Collaborate with strategists, copywriters, and account managers to produce original, on-brand ideas while applying Gen AI tools to enhance ideation and workflow efficiency. Present design rationale confidently to internal teams and stakeholders.
Required Qualifications
- Strong integrated design capability, with the ability to concept and execute across digital, social, print, retail, and OOH channels
- Expert proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro
- Strong typography, layout, and technical skills, with exceptional attention to detail
- 5+ years of relevant experience
- Solid understanding of static and animated online banners, social content formats (Meta and TikTok), OOH, print, and retail
- Understanding of responsive design principles across digital platforms
- Experience storyboarding and developing animation concepts for motion and video content
- Strong understanding of branding principles and how to apply them consistently across channels
- Ability to articulate ideas confidently with teams and clients
- Proficiency with Gen AI tools relevant to design including image generation, ideation, and workflow tools to enhance output quality and efficiency
- Experience building personal AI-assisted workflows to improve efficiency and craft quality
- Agentic approach to brief interpretation and problem-solving — breaking complex challenges into clear steps and executing with focus
- Ability to critically evaluate AI outputs and apply human judgement to protect craft quality
Desired Qualifications
- Familiarity with UX principles and digital and social technology trends (advantageous)
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