Integrated Campaigns, APJ
RemoteAustralia
Job Summary
Concept, develop, and run integrated B2B campaigns end to end, translating company priorities into focused plans with clear goals, messaging, and success metrics. Lead strategy and audience selection through launch, optimization, and reporting, designing full-funnel content engines and channel strategies across digital, web, email, events, and sales plays. Build 1:few ABM motions and programs for strategic enterprise accounts, partnering with sales and field teams to align on revenue impact and pipeline goals. Establish measurement frameworks, KPIs, and dashboards to analyze campaign performance on target account penetration and demand funnel health. Adapt vertical-specific messaging for technical buyers and CTOs while strengthening cross-functional alignment across product marketing, growth marketing, and regional teams.
Required Qualifications
- 10+ years of experience owning integrated campaign strategy and execution for a B2B SaaS or enterprise technology company
- extensive familiarity with lead-routing & handoff
- proven track record of building campaigns for enterprise audiences, including technical decision-makers, executives, and complex buying groups
- owned pipeline goals in the past
- experience using pipeline, engagement, and revenue signals to optimize campaign performance
- experience running ABM / strategic-account programs that support multithreading, expansion, or deal acceleration
- sharp understanding of the AI market and technical buyer personas (CTOs, CIOs, Senior Engineering leaders)
Desired Qualifications
- You've built integrated B2B campaigns across multiple channels and know how to connect content, email, digital, field, and sales motions into cohesive, high-impact motions
- You know how to turn a campaign idea into a real operating plan — from narrative and audience strategy through asset development, launch, field enablement, lead follow-up, and reporting
- You can take complex, ambiguous problems and bring structure, clarity, and a clear recommendation
- You're comfortable being both strategic and hands-on — you can set direction, write a brief, shape the content, and help get the work shipped
- You have strong instincts for what makes a campaign cohesive across content, creative, distribution, and follow-up
- You're comfortable working across both global strategy and regional execution, and can adapt campaigns thoughtfully for different markets without losing the core narrative
- You have strong instincts for what makes enterprise campaigns resonate with senior technical and business buyers
- You thrive in creative, fast-paced environments where original thinking and bias to action are celebrated
- You can shift between air cover demand generation and more targeted programs for strategic accounts, named accounts, and priority verticals
- You balance thoughtful dedication to quality with a clear focus on impact and ability to execute with sharp, decisive speed
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.