Insights & Business Strategy Manager
On-siteLondon, England, United Kingdom
Job Summary
Develop bespoke research and insight projects from start to finish for global FMCG and automotive clients, managing end-to-end delivery including proposal writing, questionnaire design, and data analysis. Lead audience understanding initiatives by leveraging proprietary panel data and industry syndicated tools to uncover behavioral trends and drive media strategy. Collaborate with Data Technology Solutions to generate data specs, process documents, and best practices while presenting clear conclusions to internal stakeholders and external clients. Manage multiple workstreams across briefing, proposal, and reporting phases to ensure on-time delivery of actionable insights.
Required Qualifications
- Curiosity
- flexibility
- problem solving skills
- a scientific mindset
- an enthusiasm for learning new things
- Fundamentally interested in people
- Able to work well as part of a team
- Fast learner
- ability to work across multiple workstreams at once
- Excited by telling stories from information by weaving different sources together into a convincing whole
- Able to think critically and with curiosity about information sources
- Able to manage multiple stakeholders
- Comfortable manipulating and reshaping data to suit a particular task or tale
- Able to communicate ideas well, both verbally and written
- Ability to utilise understanding of research and insight tools and methodologies (both quantitative and qualitative) to suggest approaches and draw conclusions
- Understanding of manipulating panel / survey data using statistical software (e.g. SPSS, DisplayR, Python, R) and/or cross tabbing tools (e.g. Telmar, Choices, GWI)
- Experience working in a global research or media planning and buying agency (or have an interest in how data and insights can drive media strategies)
- Comfortable with reading and understanding data sets through excel
- A creative and flexible approach to finding, identifying, and generating insights on cultural shifts and forces shaping people's behaviour - beyond the 'what' to uncover the 'why'
- Creating project plans that assess the relative importance of tasks and following best practice principles to deliver on time across the briefing and proposal stage, project set-up, reporting etc
- Ability to work across several projects, prioritising tasks across these and within these, and delivering on time
- Understanding of the wider advertising industry
- right to work in this location
Desired Qualifications
- have an interest in how data and insights can drive media strategies
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