Insights Analyst - Cotton On Global Support Centre
On-siteGeelong, Victoria, Australia
Job Summary
Conduct qualitative and quantitative research including surveys, interviews, and focus groups to transform customer voice and behavioural data into actionable insights. Analyze transactional, digital, and behavioural data to identify trends, evaluate growth initiatives, and uncover customer segments driving engagement and conversion. Collaborate with stakeholders to design research activities while ensuring compliance with governance, privacy, and security requirements. Leverage internal and external data sources to build a deep understanding of customer needs, attitudes, and behaviours.
Required Qualifications
- Proven experience in customer insights, research, or data analysis
- Experience with SQL for data extraction and analysis
- Survey design and management tools (e.g. SurveyMonkey, Qualtrics)
- Google Analytics 4 (GA4)
- Strong stakeholder management and collaboration
- Excellent storytelling and data visualisation skills
- Analytical mindset with curiosity and problem-solving ability
- Exposure to both qualitative and quantitative research methodologies
Desired Qualifications
- Python
- R
- Machine Learning applications
- BI tools
- Experience in retail, eCommerce, or customer-focused industries
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