Inside Sales - Lead Generation

Inside Sales Representative drives new business growth by proactively identifying and qualifying prospective commercial HVAC customers for maintenance agreements, capital projects, and related services. The role emphasizes high-volume outbound prospecting via calls and emails to identify HVAC prospects, qualify opportunities as marketing or sales qualified leads, and hand off to New Business Development with thorough background and needs. It requires understanding of commercial/industrial HVAC systems, ability to engage facility managers and building owners in consultative conversations, and strong CRM discipline to track activity, pipeline, and outcomes. Responsibilities include outbound prospecting, researching target accounts, qualifying leads, converting inbound inquiries, scheduling qualified appointments, collaborating on campaigns, expanding knowledge of service offerings, and maintaining documentation of prospect backgrounds and identified needs. Skills include proven cold calling, CRM usage (Dynamics 365 preferred), ability to articulate value propositions, strong communication, pipeline management, resilience in a high-volume environment, and basic knowledge of HVAC systems and building infrastructure.