Innovation Marketing Manager
On-siteShanghai, Shanghai, China
Job Summary
Lead innovation planning and development for Philips Personal Health products, specifically male grooming. Define, develop, introduce, and maintain the product lifecycle to optimize performance and price alignment with portfolio strategy. Establish local winning propositions for each innovation and drive the end-to-end delivery of new solutions to the market. Manage cross-functional teams to execute the innovation roadmap while ensuring strong understanding of consumer insights, digital marketing, and CRM. Demonstrate proficiency in profit and loss management and fluency in Chinese and English.
Required Qualifications
- Minimum 5 years of experience in marketing role with a proven track record on delivering top- and bottom-line business results", "Experience with product innovation, include proposition definition and E2E lead cross functional teams to deliver new innovations to the market", "Experience with marketing activation", "A solid understanding of digital marketing, CRM and e-commerce", "Ability to understand Profit & Loss account", "Fluency in written/spoken Chinese and English
Desired Qualifications
- University degree with Business/ Strategic Marketing direction is preferred
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