Innovation Economy Marketing Strategy Senior Associate-Commercial Bank
On-site · New York City, New York, United States
Job Summary
Senior Associate, Innovation Economy Marketing Strategy within Commercial Bank focusing on developing, implementing, and analyzing marketing campaigns and content strategies across the marketing funnel. Responsible for thought leadership content pillars, budgeting, competitive analysis, and cross-functional collaboration; utilizes enterprise dashboards and tools (Salesforce Marketing Cloud, Adobe Analytics, Tableau, Power BI, Looker, ThoughtSpot) to generate data-driven insights and executive-ready narratives; collaborates with creative agencies and marketing partners to optimize customer experience and conversion funnels across in-branch and digital channels; required to have strong communication skills and experience in marketing strategy and analytics.
Required Qualifications
- Bachelor’s degree in Business, Marketing, or Finance
- 5+ years of marketing strategyor thought leadership experience
- Strong analytical, problem-solving, and planning skills
- High energy, solutions-oriented, and excels in fast-paced, deadline-driven environments
- Proficient in Excel and skilled at creating high-quality PowerPoint presentations
- Effective at managing multiple initiatives and priorities simultaneously
- Comfortable working in a matrixed organization and collaborating across business teams, centers of excellence, vendors, and agencies
- Excellent written and verbal communication skills including comfort translating month-over-month and quarter-over-quarter metrics into executive-ready narratives
- Team player with a positive attitude, adaptability, and meticulous attention to detail
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