Influencer Strategy Director - AntiSocial
HybridToronto, Ontario, Canada
Job Summary
Lead influencer and creator strategy across client accounts, developing frameworks that align with broader brand objectives and drive measurable impact. Identify, evaluate, and build relationships with creators on TikTok, Instagram, YouTube, and emerging channels while managing budgets, contracts, and campaign deliverables. Partner with Social, Creative, Account, and Production teams to shape campaigns from ideation through execution and reporting, translating data into actionable insights. Act as a strategic partner to clients, presenting recommendations and thought leadership to support new business efforts. Mentor junior team members and stay ahead of creator trends to inform future strategies.
Required Qualifications
- 8+ years of experience in influencer marketing, creator strategy, social strategy, or a related role within an agency, brand, or creative environment
- Proven experience developing and leading influencer campaigns from strategy through execution and reporting
- Deep understanding of creator ecosystems, social platforms, online communities, and evolving digital culture
- Strong strategic mindset with the ability to translate brand objectives into impactful influencer programs
- Experience managing influencer partnerships, negotiations, contracts, budgets, and campaign deliverables
- Confident communicator with experience presenting strategic recommendations to clients and internal stakeholders
- Strong leadership skills with the ability to mentor teams and collaborate across disciplines
- Data-driven approach with the ability to interpret performance metrics and turn insights into strategy
- Passion for emerging creators, internet culture, and the future of social influence
- Experience managing multi-market, global, or integrated campaigns
- Familiarity with influencer marketing platforms, analytics tools, and industry best practices
- Experience contributing to new business pitches and developing strategic points of view
- Monday - Thursday in office (Fridays are remote optional)
Desired Qualifications
- Experience identifying, evaluating, and building relationships with creators across platforms including TikTok, Instagram, YouTube, and emerging channels
- Experience providing strategic guidance on creator selection, partnerships, content direction, and campaign execution
- Experience partnering with Creative teams to develop influencer concepts, briefs, and creator-facing strategies
- Experience overseeing influencer campaign planning from strategy through execution, optimization, and post-campaign analysis
- Experience analyzing campaign performance and translating data into actionable insights, recommendations, and future strategy
- Experience acting as a strategic partner to clients, presenting influencer recommendations, campaign approaches, and performance insights
- Experience supporting new business efforts through influencer strategy, creator recommendations, and thought leadership
- Experience mentoring and supporting junior team members on influencer strategy best practices and campaign execution
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