Influencer Practice Lead
On-siteLondon, England, United Kingdom
Job Summary
Develop and execute the overarching UK influencer marketing business strategy, acting as the primary voice for WPP Media's influencer capabilities at key industry forums and client leadership meetings. Drive substantial year-on-year revenue growth from existing clients by identifying expanded influencer scopes, securing strategic partnerships, and collaborating with New Business and Account Management teams to onboard high-value accounts. Lead and mentor the Goat UK team, managing hiring, performance reviews, and career development while ensuring market-leading knowledge and tools are available for consistent delivery. Ensure operational excellence in campaign planning, execution, and reporting, collaborating closely with Global Campaign Delivery, Client Services, and Creative teams to exceed client expectations. Hold direct accountability for major revenue targets, profit margins, and budget management within the UK Influencer function, defining and monitoring key performance indicators for the practice.
Required Qualifications
- Proven track record in a management stream leadership role within an agency setting, with direct responsibility for managing and developing a mid-sized to large team
- Demonstrable experience scaling influencer businesses or significant client books of business within the UK market, driving substantial revenue growth
- Extensive experience managing and developing high-performing teams
- Broad management and leadership knowledge, demonstrating mastery-level knowledge and skills within influencer marketing
- Experience with direct accountability for major revenue targets, cost centres, or budgets
- Right to work in the UK location
Desired Qualifications
- Experience with direct accountability for major revenue targets, cost centres, or budgets
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