Influencer Marketing Manager
On-siteIndore, Madhya Pradesh, India
Job Summary
Define and execute the influencer marketing roadmap across Instagram, YouTube, and parenting communities to drive app downloads and subscriber growth. Conceptualize high-impact campaigns and oversee collaborations with influencers, parenting coaches, and experts to ensure alignment with brand voice. Research trends and negotiate contracts with talent managers while planning virtual webinars and offline events to deepen community engagement. Track CAC impact and retention uplift to optimize campaigns for sustainable growth. Work closely with performance, content, and product teams to integrate influencer initiatives with larger brand efforts.
Required Qualifications
- Minimum 3+ years in influencer marketing/brand partnerships
- preferably in D2C, parenting, edtech, or wellness apps/brands
- Strong understanding of digital consumer behavior
- especially in parenting and lifestyle audiences
- Ability to independently drive campaigns end-to-end with minimal direction
- Strong relationship-building, negotiation, and influencer management capabilities
- Data-driven with proven experience in ROI measurement, reporting, and optimization
- Excellent written, spoken, and presentation skills
- Proven ability to negotiate contracts, rates, and deliverables with influencers and agencies while ensuring brand value
Desired Qualifications
- Prior experience in building influencer-led communities
- managing social pages
- or working with parenting experts
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