Influencer Marketing Manager
$78,000–$128,200 year
On-siteLos Angeles, California, United States
Job Summary
Develop and execute North America influencer strategies, focusing on VIP and mega creators to increase brand visibility. Identify, build, and nurture relationships with key talent, creator managers, and agency partners to secure social media coverage and long-term brand advocacy. Lead end-to-end paid influencer campaigns, including creator sourcing, outreach, content coordination, contract negotiation, budget management, and reporting. Oversee monthly gifting efforts, from prospecting and outreach to shipping, tracking, and performance analysis. Plan and execute offline influencer and brand events in partnership with cross-functional teams. Compile and analyze influencer, campaign, and project performance to inform strategic decisions and future optimizations. Provide direction, oversight, and guidance to team members on key projects and initiatives. Develop regional and campaign briefs for key marketing campaigns. Continuously identify new programs, initiatives, and event opportunities that support the brand vision and strengthen creator engagement. Support additional influencer marketing initiatives and brand-related projects as needed.
Required Qualifications
- Bachelor's degree or equivalent experience
- 5+ years of experience in influencer marketing
- Experience working with beauty brands, with an established network of beauty influencers
- Strong understanding of the latest trends, best practices, and platform updates in influencer marketing and social media
- Excellent written and verbal communication skills
- Strong relationship-building skills with the ability to build rapport and foster long-term partnerships
- Highly organized, with the ability to prioritize and manage multiple projects in a fast-paced environment
- Proficient in Microsoft Office, including Word, PowerPoint, and Excel
- Comfortable with occasional travel
Desired Qualifications
- Experience leading projects, managing teams, and mentoring others is a plus
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