Influencer Marketing Manager
HybridLondon, England, United Kingdom
Job Summary
Develop and lead full-funnel influencer marketing strategies across TikTok, Instagram, and YouTube that align with brand priorities and product launches. Stay deeply in tune with platform culture to spot viral trends and translate them into creative influencer moments. Identify and nurture relationships with creators in beauty, skincare, and lifestyle categories, then own end-to-end campaign management from briefing through reporting. Lead gifting and organic seeding programs while ensuring influencer output is visually cohesive and on-brand. Monitor campaign results, track KPIs, and oversee the influencer marketing budget to drive continuous improvement and high ROI.
Required Qualifications
- 3+ years in influencer marketing
- strong track record of executing campaigns in the beauty or skincare industry
- Proven success working in a D2C eCommerce environment
- Deep knowledge of TikTok and Instagram
- how they work
- how trends evolve
- what drives creator and audience engagement
- A solid network of beauty influencers and creators
- experience negotiating and securing impactful partnerships
- Strong content sensibility
- brand storytelling skills
- eye for what makes shareable, viral content
- Excellent project management skills
- organised
- agile
- capable of managing multiple campaigns and deadlines
- Highly analytical
- experience using tools like CreatorIQ, Grin, Aspire, or Upfluence
- comfort with performance tracking
- Strong communicator
- confident collaborator
- able to work cross-functionally
- represent the brand externally
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