Influencer Marketing Manager
Hybrid · London, England, United Kingdom
Job Summary
Lead influencer marketing strategy across TikTok, Instagram, and YouTube; manage end-to-end influencer activations from briefing to content delivery and post-campaign reporting; cultivate relationships with creators and talent managers in beauty, skincare, and lifestyle; oversee gifting and organic seeding programs; collaborate with social, content, CRM, and paid media teams to amplify influencer content; monitor KPIs and ROI to optimize future activity; manage the influencer marketing budget for efficient allocation and high ROI.
Required Qualifications
- 3+ years in influencer marketing, with a strong track record of executing campaigns in the beauty or skincare industry
- Proven success working in a D2C eCommerce environment
- Deep knowledge of TikTok and Instagram, how they work, how trends evolve, and what drives creator and audience engagement
- A solid network of beauty influencers and creators, with experience negotiating and securing impactful partnerships
- Strong content sensibility and brand storytelling skills, with an eye for what makes shareable, viral content
- Excellent project management skills, organised, agile, and capable of managing multiple campaigns and deadlines
- Highly analytical with experience using tools like CreatorIQ, Grin, Aspire, or Upfluence and comfort with performance tracking
- Strong communicator and confident collaborator, able to work cross-functionally and represent the brand externally
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