Influencer Marketing Manager

Own the influencer strategy end to end: define Replit's influencer and creator program — tiers, categories, target audiences, platform prioritization, and campaign objectives. Build the full influencer playbook: sourcing criteria, outreach cadences, contract frameworks, content briefs, approval workflows, and evergreen vs. campaign-specific activation models. Recruit and manage a creator roster across YouTube, TikTok, Instagram, X, and emerging platforms — from nano to top-tier. Collaborate cross-functionally with GTM, Product, Product Marketing, and Design to move fast while ensuring accuracy, timing, and risk control. Position Replit as the platform creators in the AI space want to be associated with; develop relationships with creators and community leaders; drive user acquisition, product discovery, and community trust through creator content.