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gloura GmbHPosted 2 months ago
EXPIRED

Influencer Marketing Manager (m/w/d)

On-siteHamburg, Hamburg, Germany

Full TimeMid LevelStartup

Job Summary

Develop and lead creative influencer campaigns that engage millions, coordinating large-scale collaborations with Germany's top creators and building a new micro-influencer network targeting 5,000 active partners by late 2026. Represent the brand at key influencer events to expand the network while managing one of Germany's largest DTC influencer budgets with responsibility for reach and profitability. Identify, acquire, and negotiate with high-potential creators, agencies, and management teams, handling conditions, licenses, whitelisting, and usage rights. Drive creator performance through analysis, reporting, and continuous optimization, then hand off top assets to the paid media team for scaling. Establish long-term partnerships with top performers to upsell additional campaigns.

Required Qualifications

  • Erfahrung im Influencer- oder Social-Media-Marketing (Brand oder Agentur) oder große private Erfahrung und Begeisterung für das Thema
  • Sehr gutes Verständnis von TikTok & Instagram als Performance-Kanäle
  • Sehr gutes Deutsch & Englisch

Desired Qualifications

  • Du liebst Social Media und erkennst Trends, bevor sie im Mainstream landen
  • Starkes Zahlen-, KPI- und Business-Verständnis
  • Kreativer Kopf mit Hands-on-Mentalität – du setzt Ideen um und misst Erfolge
  • Verhandlungssicher im Umgang mit Creatorn, Agenturen und Managements

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