Influencer Marketing Manager
$70,000–$110,000 year
HybridToronto, Ontario, Canada or Boucherville, Quebec, Canada
Job Summary
Develop and own influencer marketing strategies aligned to brand objectives, defining the role of creators within the broader marketing ecosystem. Source, evaluate, and onboard creators across platforms like Instagram and TikTok, building long-term ambassador programs while ensuring diversity and authenticity. Lead programs end to end, managing briefs, contracts, content development, and optimization alongside rigorous budget and timeline control. Collaborate closely with Brand Marketing, Legal, and Regulatory teams to ensure full compliance with brand guidelines and evolving platform policies. Define KPIs and analyze performance data to continuously optimize creator mix and investment decisions. This newly created role supports Danone Canada's mission to bring health through food, working with global brands including Oikos and Activia in a true hybrid environment.
Required Qualifications
- 5+ years of experience in influencer marketing, social marketing, or digital brand roles
- Proven experience managing influencer programs end to end
- Strong understanding of the creator economy, platforms, and emerging trends
- Experience managing agencies, vendor partners, and budgets
- Ability to balance creativity with structure, governance, and performance rigor
- Excellent communication, relationship‐building, and project‐management skills
Desired Qualifications
- CPG, food & beverage, wellness, or lifestyle brand experience is a strong asset
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