Influencer Marketing Lead
On-siteGurugram, Haryana, India
Job Summary
Own the national influencer, content creator, and celebrity marketing strategy for Lenskart, defining the vision, building the playbook, and leading a distributed team of regional managers across India. Design the overarching partnership framework, including tiering, rate cards, and fraud checks, while building relationships with top-tier talent agencies and MCNs. Lead celebrity partnerships for marquee moments and govern always-on creator programs alongside campaign bursts tied to launches and festivals. Apply AI to improve workflow efficiency and define the measurement framework for engagement, reach, conversion, and ROI. Own the national budget, allocate spend across regions, and act as the escalation point for stakeholders across marketing, category, e-commerce, PR, legal, and finance. Manage crisis situations involving creators in coordination with PR and legal, while building scalable systems and SOPs to ensure consistent scaling. Stay ahead of platform shifts and emerging trends to translate insights into the national playbook.
Required Qualifications
- 8-12 years of experience in influencer marketing, creator/talent management or celebrity marketing
- at least 3 -4 years in a leadership or people-management capacity
- Proven experience building or scaling a pan-India, multi-regional, multi-lingual influencer marketing function
- Deep, current network across India's creator and celebrity ecosystem
- Strong commercial acumen: experience owning a marketing budget, negotiating agency/creator/celebrity deals, and reporting ROI to senior stakeholders
- Sound grasp of the creator economy
- Excellent stakeholder management and executive communication skills
- Experience setting up processes, SOPs and vetting frameworks
- Bachelor's degree
- Experience in fashion, beauty, lifestyle, consumer electronics or other high-influencer-intensity D2C categories
- Prior experience managing celebrity brand ambassador relationships alongside creator/influencer marketing
- Experience working across multiple Indian language markets and regional cultural moments
- Experience partnering with performance marketing teams to build always-on, ROI-driven creator programs
Desired Qualifications
- MBA or equivalent
- Experience in fashion, beauty, lifestyle, consumer electronics or other high-influencer-intensity D2C categories
- Prior experience managing celebrity brand ambassador relationships alongside creator/influencer marketing
- Familiarity with influencer marketing and analytics tools (Qoruz, Kofluence, Modash,Influencer.in, etc.)
- Experience working across multiple Indian language markets and regional cultural moments
- Exposure to international/APAC creator marketing, given Lenskart's footprint in Singapore, Dubai and Japan (via Owndays)
- Experience partnering with performance marketing teams to build always-on, ROI-driven creator programs
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