Influencer Marketing Director
HybridLondon, England, United Kingdom
Job Summary
Lead and mentor the Influencer Marketing team, ensuring campaigns are executed efficiently and resources are allocated effectively. Own the strategic direction for a major global outdoor brand, driving insight-driven, culturally relevant initiatives aligned with business objectives. Integrate influencer and social strategies with the Social Media team to strengthen client impact and maximize service offerings. Act as the senior strategic advisor, continuously improving performance, challenging existing approaches, and building long-term trusted relationships. Identify opportunities to expand the influencer marketing scope and support account growth within the client's evolving social ecosystem.
Required Qualifications
- 7+ years of experience in Influencer Marketing
- Strong strategic and hands-on understanding of campaign development, execution, and optimisation
- Proven experience leading Influencer Marketing teams
- Experience mentoring talent
- Experience overseeing campaign delivery
- Experience collaborating with cross-functional teams in international environments
- Strong understanding of Influencer Marketing and Social Media
- Ability to develop integrated strategies that drive measurable business results
- Experience managing global or regional clients
- Experience within a digital marketing, social media, or influencer agency environment
- Ability to build trusted client relationships
- Ability to identify account growth opportunities
- Strong commercial and analytical mindset
- Ability to translate business objectives into effective influencer marketing strategies
Desired Qualifications
- Experience with influencer marketing platforms and measurement tools (e.g. IQ Data or similar)
- An interest in outdoor, lifestyle, or culturally driven brands
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