Influencer Marketing Director
On-site · Cary, North Carolina, United States
Job Summary
Influencer Marketing Director to lead creator and talent partnerships across Fortnite. Develop and lead creator and influencer strategies tied to launches, partnerships, live-service moments, and major campaigns. Translate brand objectives into measurable creator programs; build relationships with gaming creators, streamers, athletes, entertainers, agents, and talent representatives; lead integrations from planning through execution including negotiations and activations; present strategies and campaign plans to senior leadership; collaborate cross-functionally to deliver cohesive global campaigns; manage agency partners and oversee campaign execution to meet Epic’s standards; operate across multiple high-visibility initiatives with tight timelines and evolving priorities.
Required Qualifications
- 8+ years of experience in influencer marketing, creator partnerships, talent relations, or cultural marketing within gaming, entertainment, sports, music, or adjacent industries
- Proven experience managing high-profile creator or celebrity partnerships, including negotiations, experiential activations, hospitality, and complex partner coordination
- Strong communication and presentation skills with the ability to deliver concise strategic recommendations to senior stakeholders
- Experience operating in fast-paced, high-volume environments with multiple concurrent launches and evolving priorities
- Strong cross-functional collaboration skills and ability to influence teams and stakeholders within highly matrixed organizations
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