Influencer Marketing Associate (TikTok)
On-siteShenzhen Shenzhen, Guangdong, China
Job Summary
Influencer Marketing Associate at CASETiFY to scale TikTok paid influencer campaigns across target markets. Manage end-to-end lifecycle of TikTok paid partnerships—from creator sourcing, outreach, and negotiation through to briefing, content review, posting coordination, and Spark Ads/allowlisting activation. Act as primary liaison with agency partners and internal teams; manage an in-house roster of TikTok creators across multiple tiers; negotiate rates and terms, manage budgets, and ensure cost efficiency. Track performance metrics (CPM, CPV, CPA, ROAS, engagement, conversions) and deliver actionable insights through regular reporting. Build scalable processes and stay current on platform updates, trends, and competitor activity. Requirements include 2+ years of relevant experience, plus a degree in Marketing, Communications, or related field, with strong English communication and familiarity with TikTok, Instagram, and YouTube Shorts.
Required Qualifications
- 2+ years of experience in social media, influencer management, digital or growth marketing
- Bachelor’s Degree in Marketing, Communications, Media Studies, or a related field preferred
- Strong familiarity with TikTok, Instagram, YouTube Shorts, and other short-form content platforms
- Highly organized with strong attention to detail and accountability in managing workflows
- Interest in social media/performance marketing and scalability with a growth-oriented mindset
- Ability to thrive in a deadline-driven, fast-paced environment with keen attention to detail
- Excellent English communication skills - written, verbal, and interpersonal
Desired Qualifications
- 2+ years of experience in social media, influencer management, digital or growth marketing
- Bachelor’s Degree in Marketing, Communications, Media Studies, or a related field preferred
- Strong familiarity with TikTok, Instagram, YouTube Shorts, and other short-form content platforms
- Highly organized with strong attention to detail and accountability in managing workflows
- Interest in social media/performance marketing and scalability with a growth-oriented mindset
- Ability to thrive in a deadline-driven, fast-paced environment with keen attention to detail
- Excellent English communication skills - written, verbal, and interpersonal
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