Influencer Marketing Analyst
On-siteBuenos Aires, Buenos Aires F.D., Argentina
Job Summary
Map, identify, and select influencers and content creators based on campaign objectives, audiences, and needs. Analyze profiles for reach, engagement, brand affinity, and cultural relevance. Manage day-to-day relationships with creators, representatives, and vendors while tracking briefs, content approvals, and deliverables across multiple campaigns. Support operational processes including documentation, billing, and performance reporting to identify improvement opportunities. Participate in brand events and activations to coordinate creator participation and support content creation. Collaborate with teams to stay current on emerging trends, platforms, and talent within the creator ecosystem.
Required Qualifications
- Approximately 2 years of agency experience
- Exposure to influencer marketing, social media, digital marketing, or communications
- Experience working directly with influencers and content creators
- Strong understanding of Instagram, TikTok, YouTube, and other relevant platforms
- Experience or knowledge of the consumer goods sector
- Ability to understand different audiences, trends, and cultural conversations
- Ability to manage multiple campaigns, creators, priorities, and deadlines simultaneously
- Intermediate English proficiency
- Ability to understand materials and participate in professional conversations in English
Desired Qualifications
- Knowledge of influencer marketing, social listening, or analytics tools
- Proficiency in Excel and PowerPoint or equivalent tools
- Someone with agency experience preferred
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