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H&L PartnersPosted 3 weeks ago

Influencer Community Marketing Specialist

$78,000–$78,000 year

RemoteOakland, California, United States or Oakland, Nova Scotia, Canada

Full TimeSmall

Job Summary

Design and execute end-to-end influencer strategies across TikTok, Instagram, and YouTube, handling creator outreach, vetting, and relationship management. Utilize CreatorIQ and Infegy to identify aligned creators, lead talent negotiations, and develop legal contracts protecting agency and client interests. Develop creative briefs ensuring FTC compliance while maintaining authentic creator voices, and use Sprout Social to monitor engagement trends. Establish campaign KPIs, build comprehensive post-campaign reports detailing ROI and Earned Media Value, and work with Planning and Data teams to ensure trackable links and conversion-friendly captions. Serve as the lead technical voice in client meetings, manage campaign budgets against profitability targets, and maintain an up-to-date creator database.

Required Qualifications

  • 4+ years of experience in influencer marketing or talent management, ideally within an agency environment
  • Proven Individual Contributor: Extensive experience managing high-volume campaigns (20+ creators simultaneously) from start to finish without requiring daily supervision
  • Advanced hands-on experience with CreatorIQ (discovery/CRM)
  • Advanced hands-on experience with Infegy (social listening/consumer insights)
  • Advanced hands-on experience with Sprout Social (scheduling/analytics)
  • Deep understanding of influencer market rates, usage rights, and contract redlining
  • Exceptional presentation skills; able to distill complex social data into clear 'wins' for clients
  • A 'zero-mistake' approach to FTC compliance and brand safety guidelines
  • This is a hybrid role, with both office-based work at the H/L Oakland, CA office and remote work
  • Preference may be given to candidates in the Oakland area
  • Open to remote candidates located in the U.S.

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