Influence Director B2B
Hybrid · London, England, United Kingdom
Job Summary
Influence Director (B2B) leading Ogilvy UK's Business Influencer practice. Oversees end-to-end influencer campaigns for corporate/B2B clients, mentors junior team members, and collaborates with cross-functional stakeholders to deliver integrated, best-in-class campaigns. Responsibilities include resource planning with the Business Director, developing tailored influencer strategies, leading pitches and market analysis, maintaining client relationships, and driving growth. Requires a minimum of four years in influencer marketing or related marketing, strong B2B mindset, creative use of influence, resilience, and collaborative spirit. Proficiency with content production processes, rights/licensing, and a deep understanding of LinkedIn platform dynamics is highly valued. The role reports to the Business Director/Client Partner and operates in a hybrid London-based environment with a fixed-term 12-month contract.
Required Qualifications
- Minimum four (4) years of experience in influencer marketing, social media, or related field
- B2B focus experience
- Creative and innovative approach to influence in B2B
- Resilience and positive, can-do attitude
- Collaborative spirit and team player
- Proven relationship-building with corporate clients and influencers
- Integrated campaign knowledge across digital/social
- Deep knowledge of LinkedIn platform and advertising formats
Desired Qualifications
- Experience in influencer marketing, social media, or related marketing (minimum of four years)
- B2B and corporate influencer experience
- Strong leadership, mentorship, and team-management skills
- Commercial & strategic thinking with profitability awareness
- Excellent client relationship management and new business capability
- Production knowledge including licensing and shoot logistics
- Proficiency with LinkedIn platform, advertising formats, and organic best practices
- Collaborative with cross-functional teams (PR, media, social, digital)
- Thought leadership and ability to articulate influencer strategy for B2B clients
- Resilience, initiative, and a positive, proactive attitude
- Ability to manage complex multi-layered campaigns from concept to post-campaign reporting
- Diversity in professional background (Corporate PR, Sales, or B2B Account Management) preferred
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