Industry Marketing Manager (Material Handling)
On-siteVernon Hills, Illinois, United States
Job Summary
Develop go-to-market strategies and sales tools for targeted microsegments within Material Handling Solutions, driving profitable growth through corporate specification opportunities. Penetrate major accounts and key OEMs by engaging sales teams, creating synergy between distribution and direct sales efforts, and developing tailored solutions for customer challenges. Manage marketing campaigns to drive awareness through digital content, events, and trade shows while conducting market research to identify opportunities and analyze competitive strategies. Establish relationships with industry influencers and associations, review customer leads with sales teams, and support demonstrations for potential clients. Track key performance indicators to measure strategy success and provide insights for continuous improvement. Begin with one microsegment before expanding into other applications.
Required Qualifications
- Bachelor's degree in engineering or equivalent experience
- 5+ years' experience in defined markets with in-depth knowledge of industry requirements and applications within the Material Handling (MH)
- 3+ years of Solution Sales or Engineering Experience at OEM & Machine Builder customers
- Technical/commercial knowledge of industrial automation products, including one or more of the following: Variable Frequency Drives, Motion Control (servo), Programmable Logic Controllers and Human Machine Interface, Complimentary products/Digital solutions/Value-added solutions
- Ability to evaluate opportunity risk vs reward and aggressively pursue new business
- Ability to handle multiple and concurrent priorities
- Effective listening, negotiation, and consensus-building skills
- Strong interpersonal skills and presence to deal effectively with internal and external customers
- Excellent writing, oral, and presentation skills
- Computer Skills/Microsoft Office (Word, Excel, PowerPoint)
- Approximately 20-25% of travel is based on customer demand, in the Americas
- Occasional travel to Japan possible
Desired Qualifications
- Experience in Japanese business culture environment
- Familiarity with SAP HANA/SAP CRM
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