Industry Marketing Lead, Media, Entertainment, Sports & Gaming
$131,000–$131,000 year
HybridAustin, Texas, United States
Job Summary
Develop and execute industry-specific marketing strategies for Media, Entertainment, Gaming, and Sports brands to drive platform adoption and demonstrate value. Lead content and communications programs, including white papers, case studies, webinars, and thought leadership, while collaborating with sales, enablement, and customer success teams to align the value proposition with business outcomes. Create frameworks for consistent storytelling, train sales teams on best practices, and synthesize feedback from clients and agencies to inform product development. Serve as the primary industry expert, offering insights to internal stakeholders and distributing deep customer insights to target audiences.
Required Qualifications
- BA/BS degree
- 7-10+ years of marketing experience
- Expertise in the Media, Entertainment, Gaming & Sports industry
- Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment
- Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools
- Experience working with cross-functional teams and managing relationships with key stakeholders
Desired Qualifications
- MBA or relevant advanced degree
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