Industry Marketing Lead, Accounting Firms
$127,000–$200,000 year
On-site · Nashville, Tennessee, United States
Job Summary
Industry Marketing Lead for Accounting Firms responsible for owning and accelerating go-to-market strategy within the accounting professional segment. Lead development of industry strategy, create and execute integrated campaigns, collaborate with Sales, Product, Partnerships, Customer Success, and Leadership to position Meridian as the platform of choice for forward-thinking accounting firms, and build scalable content and thought-leadership programs that articulate how AI-enabled workflows can improve firm profitability and service delivery. Emphasis on developing messaging, industry content, and measurable pipeline growth across the accounting firm lifecycle, with a focus on demand generation, ABM, partnerships, and cross-functional collaboration.
Required Qualifications
- 7-12+ years of experience in one of the following areas: B2B marketing, industry marketing, product marketing, partner marketing, or demand generation to accounting firms
- Accounting Firm Operator - You have experience running an accounting firm or expanding firm operations
- Accounting firm experience as an influencer, association leader, keynote speaker, etc.
- Experience in accounting technology, fintech, practice management software, workflow automation, or AI solutions
- Knowledge of accounting firm operations, CAS practices, bookkeeping services, tax workflows, or audit environments
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