Industry Marketing Contractor
HybridCary, North Carolina, United States
Job Summary
Develop and execute compelling messaging, value propositions, and thought leadership content aligned to Public Sector, Health Care, and Life Sciences priorities. Support strategic initiatives by partnering across product, sales, and marketing teams to plan webinars, community events, and stakeholder engagement activities. Assess customer journey gaps, drive content optimization, and champion AI adoption and process improvements to boost efficiency. Measure program effectiveness using analytics to continuously improve outcomes while ensuring adherence to security policies. Manage ad hoc requests and maintain strategic marketing plans and roadmaps. Coordinate Sales & Marketing "Connect" calls, including agenda development and speaker alignment. This six-month contract role requires a Bachelor's degree and five years of marketing experience in the technology industry, with a hybrid schedule in Cary, North Carolina.
Required Qualifications
- Bachelor's degree in Business, Marketing, Communications, or related field
- Typically requires five years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing (experience in a specific domain {industry, technology, or solution} directly related to the area of assignment may be used to satisfy this requirement)
- Experience building content strategies aligned to sales stages and the buyer's journey
- Proven ability to use analytics and insights to guide content decisions and measure impact
- Equivalent combination of related education, training and experience may be considered in place of the above qualifications
- Ability to articulate/translate product and service capabilities into the customer issue context
- Ability to identify key target audiences and, from them, create necessary personas who influence the buying decision
- Ability to map product/portfolio and customer business pains into product marketing plans
- Strong writing skills, including the ability to translate technical information into simple, audience-appropriate language
- To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status
Desired Qualifications
- Experience in marketing strategy
- Experience in content strategy
- Experience in thought leadership
- Experience in stakeholder management
- Experience in operational excellence
- Experience in a specific domain {industry, technology, or solution} directly related to the area of assignment may be used to satisfy this requirement
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