Industry Marketing Contractor
HybridCary, North Carolina, United States
Job Summary
Develop and execute compelling messaging, value propositions, and thought leadership content aligned to Public Sector and Health Care & Life Sciences industry priorities. Support strategic marketing initiatives by partnering across product, sales, and marketing teams to plan and execute webinars, community events, and stakeholder engagement activities. Assess customer journey content gaps, drive optimization efforts, and champion content reuse, AI adoption, and process improvements to increase efficiency. Measure program effectiveness using analytics to continuously improve outcomes while ensuring adherence to security policies. Coordinate Sales & Marketing "Connect" calls, manage ad hoc requests, and maintain strategic marketing plans for a six-month contract role.
Required Qualifications
- Bachelor's degree in Business, Marketing, Communications, or related field
- Typically requires five years of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing (experience in a specific domain {industry, technology, or solution} directly related to the area of assignment may be used to satisfy this requirement)
- Experience building content strategies aligned to sales stages and the buyer's journey
- Proven ability to use analytics and insights to guide content decisions and measure impact
- Equivalent combination of related education, training and experience may be considered in place of the above qualifications
- Ability to articulate/translate product and service capabilities into the customer issue context
- Ability to identify key target audiences and, from them, create necessary personas who influence the buying decision
- Ability to map product/portfolio and customer business pains into product marketing plans
- Strong writing skills, including the ability to translate technical information into simple, audience-appropriate language
Desired Qualifications
- Building Partnerships - Developing and leveraging relationships within and across work groups to achieve results, managing commitments, schedules, and deadlines
- Business Acumen - Using one's knowledge of economic, financial, market, and industry trends to understand and improve individual, work group, and/or organizational results; using one's understanding of major business functions, industry trends, and own organization's position to contribute to effective business strategies and/or tactics
- Communication - Conveying information and ideas clearly and concisely to individuals or groups in an engaging manner that helps them understand and retain the message; listening actively to others
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.