Industry Lead Sport and Entertainment
Hybrid · Surry Hills, New South Wales, Australia or Southbank, Victoria, Australia
Job Summary
Industry Lead – Sport & Entertainment responsible for translating cultural and consumer shifts into high-value commercial opportunities and positioning News Australia as a premier marketing partner. Lead the emerging industries framework, activate the Fame Formula to turn cultural moments into must-see campaigns, collaborate with Strategy, Insights & Planning and cross-functional teams to deliver proactive, insight-driven commercial solutions, and drive revenue growth through pitches and multi-team alignment. Attend major industry events to gather trends, act as an internal/external ambassador, and manage relationships with studios, platforms, and rights holders to unlock growth. This role emphasizes cross-functional collaboration, data-driven decision making, and leadership in a hybrid, high-impact growth environment.
Required Qualifications
- Minimum 6+ years of experience in a Media Agency, Sport/Entertainment marketing division, or client-side marketing role
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