Individual Giving Lead
$38,000–$42,000 year
HybridLondon, England, United Kingdom
Job Summary
Lead prize-led donor acquisition campaigns and develop propositions to recruit players supporting Guy's & St Thomas' Charity. Manage multi-channel direct marketing activity across online and offline channels, including direct mail, digital, paid social, email, and telemarketing. Create detailed project plans, briefs, and budgets while monitoring income and expenditure performance to meet targets. Lead relationships with media agencies, suppliers, and external partners, ensuring compliance with the Fundraising Regulator Code, GDPR, and safeguarding principles. Produce performance reports analyzing KPIs such as response rate, CPA, and retention to optimize activity. Work in a hot desk environment, at least two days per week in the Foundation's office or hospital sites as required.
Required Qualifications
- Significant experience of delivering online and offline acquisition campaigns within Individual Giving
- Strong track record of meeting or exceeding income targets
- Experience managing multi-channel direct marketing campaigns (online and offline)
- Budget management and financial forecasting experience
- Experience managing agencies and external suppliers
- Understanding of relevant Fundraising Regulator codes, GDPR regulations, safeguarding principles, and ability to independently apply them to own campaigns and projects
- Deep understanding of direct marketing acquisition principles and KPIs
- Knowledge of GDPR, Data Protection Act 2018 and Fundraising Regulator requirements
- Understanding of compliance requirements related to prize-led fundraising
- Work in a hot desk environment, at least two days per week of meaningful time in the Foundation's office, plus time within a hospital or other sites as required
Desired Qualifications
- Strong project management skills with the ability to manage multiple campaigns simultaneously
- Excellent written and verbal communication skills
- Confident briefing and influencing internal stakeholders
- Strong analytical skills with the ability to interpret data and apply insight
- Proficiency in CRM databases, digital platforms and financial systems
- Commercially astute and results-driven
- Highly organised with strong attention to detail
- Proactive and solutions-focused
- Adaptable in a fast-paced, growth-oriented environment
- Strong relationship builder with influencing capability
- Committed to diversity, equity and inclusion
- Strong campaign analysis and reporting capability
- Value diversity and treat others with respect, showing sensitivity towards differences, promoting and encouraging diversity, and building on people's different skills and talents to enhance the quality of their own and others' work
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