Inbound Marketing Specialist

Own and nurture the Marketing lead funnel by qualifying prospects and developing nurture campaigns to drive qualified leads. Manage demand generation activities including emails, blogs, eBooks, content syndication, online advertising, and social media. Engage with leads via phone and email to assess their potential as sales opportunities and convert high volumes of marketing leads into prospective customers. Write content for landing pages and prepare emails in marketing automation platforms like HubSpot. Collaborate closely with Sales Development Representatives and Account Executives to ensure smooth handovers and gather feedback on initial meetings. Maintain accurate records of lead interactions within the CRM system and update spreadsheets with campaign performance data.