Inbound Marketing Manager

Inbound Marketing Manager responsible for building a scalable inbound engine to increase visibility and convert digital engagement into measurable pipeline. Lead SEO strategy (keyword research, technical SEO, on-page optimization) and content creation (web, blog, landing pages) to improve organic traffic and rankings. Manage CMS platforms (WordPress, Drupal) and optimize web performance. Collaborate cross-functionally with Product Marketing, Demand Gen, and Sales to align digital efforts with pipeline goals. Produce data-driven insights through dashboards and analytics, and drive continuous optimization of content and SEO performance in a fully remote role for a Canada-based team. Core KPIs include organic traffic growth, conversion improvements, and thought leadership through high-quality, search-optimized B2B SaaS content.