Inbound Marketing Manager
Remote · South Africa or Kenya
Job Summary
Inbound Marketing Manager focused on building a scalable organic B2B lead-generation engine through content-driven LinkedIn strategies (posts, carousels, hooks) and campaigns. Responsible for turning audience engagement into qualified pipeline via conversations (DMs, messaging), nurturing inbound prospects, and designing repeatable inbound workflows from content to pipeline. Collaborates with the founder to align messaging, optimize funnels, and drive inbound opportunities with strong copywriting and performance analytics. Remote-friendly, requires 2+ years in inbound marketing and deep experience with content-led growth for B2B audiences (founders and high-intent buyers).
Required Qualifications
- 2+ years of experience in inbound marketing
- Content-led lead generation
- Organic B2B growth
- Strong experience growing and managing LinkedIn content
- Proven ability to generate inbound leads and pipeline through content
- Excellent copywriting and messaging skills
- Familiarity with LinkedIn analytics, CRM systems, and content performance tracking
- Experience using AI tools such as ChatGPT and Claude for ideation, research, and optimization
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