Inbound Marketing Manager (B2B Pipeline & Demand Generation)
RemoteUnited States
Job Summary
Build and scale a predictable B2B pipeline by creating high-performing LinkedIn content, including posts, hooks, and carousels, to attract B2B buyers, founders, and executives. Turn engagement signals—likes, comments, and profile views—into meaningful sales conversations through personalized, non-salesy DMs and relationship-driven outreach. Manage the full inbound funnel from content creation to lead nurturing, optimizing messaging and content angles based on prospect responses and buying intent. Track conversion performance across stages using CRM tools like HubSpot to measure qualified leads, booked calls, and pipeline contribution. Collaborate directly with the founder on prospect quality, objections, and positioning to improve sales conversations and identify recurring content themes.
Required Qualifications
- 2+ years of experience in B2B inbound marketing
- 2+ years of experience in content-led growth
- 2+ years of experience in organic demand generation
- 2+ years of experience in LinkedIn marketing
- Strong hands-on experience creating LinkedIn content
- Proven ability to generate inbound leads
- Proven ability to generate prospect conversations
- Proven ability to generate qualified opportunities
- Proven ability to book calls
- Excellent copywriting and messaging skills
- Strong understanding of B2B buyer behavior
- Strong understanding of lead nurturing
- Strong understanding of funnel conversion
- Strong understanding of organic demand generation
- Understanding of B2B sales cycles, including 2–3 month buying journeys
- Strong written and verbal English communication
- Ability to work independently during U.S. business hours
Desired Qualifications
- Experience building founder or executive personal brands
- Experience building lead magnets
- Experience building nurture flows
- Experience building content funnels
- Background in B2B SaaS
- Background in agencies
- Background in professional services
- Background in founder-led businesses
- Experience collaborating directly with founders or sales leadership
- Experience with HubSpot
- Experience with Apollo
- Experience with CRM systems
- Experience with LinkedIn analytics
- Experience with content scheduling tools
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